Asian Paints launches ‘North East Super 6 2019’

Dimapur, October 26 (MExN): The response to first edition of ‘North East Super 6’ has been “overwhelming” from the local youth across the north eastern states, the organiser informed on Saturday.  

To keep up the spirit to support India’s budding sports talent, Asian Paints has come on board as the main sponsor of the first edition 6 along with Ceat Tyres as the associate sponsor, a press release informed. 

The tournament being held in collaboration with ISL Club North East United FC (NEUFC) is scheduled from October 25 to November 23. 

A total of 32 teams would be playing in each city and the matches will be played in nine cities across the eight north east states. 

The preliminary rounds will be held at Gangtok, Itanagar, Agartala, Aizawl, Kohima, Shillong, Imphal, Guwahati and Silchar till November 16 and the winning team in each of the cities will play at the finals in Guwahati on November 23, the release said. 

The tournament promises to offer a “national level platform for budding footballers from small towns to demonstrate their skills and encourage audiences to witness football as a sport reach new horizons,” it added.  

Commenting on the launch and its association with the event, the COO, Asian Paints Ltd  Amit Syngle said that it was a pound moment for the brand to “support a tournament that would handpick the budding football talent hidden in smaller towns of our country.”

 The eight NE states are making their presence felt on the national map and deserve the best of opportunities presented to them, he noted, adding: “Given the exemplary football craze in the North East among the locals, it is the perfect opportunity for Asian Paints to connect with the consumer base here and come together to promote this much loved sport.”