Newmai News Network
Imphal | June 6
The Manipur Handloom & Handicrafts Development Corporation (MHHDC) Ltd signed a Memorandum of Understanding (MoU) with Amazon Sellers Private Ltd in Imphal today. With the signing of the MoU, MHHDC will take a leading role for marketing Manipur handloom and handicraft products through Amazon.
MHHDC has already been tied up with Amazon since 2020 and was taking a key responsibility in providing an e-market platform for Manipur's handloom and handicraft products during the COVID-19 pandemic through its own e-market platform called panthoibi.com. Speaking on the occasion, Manipur Chief Minister N Biren Singh said, "We are proud of our handloom and handicraft products". He thanked the Amazon team present at the inaugural function for acknowledging the importance and uniqueness of the State’s handloom and handicraft.
The CM also spoke on the importance of Geographical Indications (GI) and said it is indeed necessary to GI tag the traditional dresses, craft items of the State’s tribes.
Now that the Amazon platform is available, weavers will not face the lack of marketing space for their finished products, he said, adding that already 250 handloom and handicraft items have been uploaded on the e-marketing platform.
