What Exactly is World Music?

World music is perhaps the broadest and most diverse categories among all musical genres. However, world music often features the use of distinctive ethnic styles, scales, instruments, and musical inflections, all of which are guided by indigenous music from the region of the music’s origin. Folk music or ethnic music can also be classified as World Music.
World music emerged originally in 1987, during the World Music campaign, as a genre marketing and responding to an increasingly wider audience’s enthusiasm for non-western music. The campaign arose out of the record companies’ collective need to make more available and visible the music of non-western artists in record stores and music shops. The Grammy Awards too has two fields  in world music category- Traditional World Music and Contemporary World Music  for recordings of artistes who are not into mainstream music.
Every culture has their own indigenous music which blends with modern music. World Music is a catch-all term for all traditional or popular music that doesn’t fall into the U.S. and British pop or folk traditions. Music from diverse geographical and cultural regions – which may include non-Western/ foreign language pop music, traditional ethnic, African folk, Celtic music, songs from the Caribbean, Asia, Middle East, Africa, and Europe – can all fall under the world music genre. World Music Day is celebrated every 21st June.
World Music is, to over-simplify, music from around the world. Sounds that reflect a particular culture through the use of geographically-specific musical structure, instruments, and in some cases, lyrics that also reflect a cultural or social reality.
Sometimes musical styles and cultures start to mix. This is when things get interesting. In general, music utilizing a wide range of cultural instruments and styles is called World Fusion or World Beat. Peter Gabriel made World Beat a household term when he founded Real World Records, a label that supports and distributes the work of many World artists. It really doesn't matter where an artist is from or what his or her background is -- if a performer uses different ethnic influences that are obvious in the sound of the finished work, that's World Music. In the North East too, we have the likes of Abiogenesis, Reuben Mashangwa, Snow White, Wartlung etc to name a few.
To promote and encourage world music in the region North East Zone Cultural Centre will be celebrating World Music Day on 21st June 2011 from 6.30 pm at IMC Hall, Dimapur featuring North East Express-New Delhi(2 members  from Parikrama), Alice In Wonderland-Kohima, Ham Hazarika’s Band –Guwahati, Snow White – Shillong and Abiogenesis - Dimapur.



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